Domains
What makes a domain name valuable?
Domain value comes from commercial demand, not from length, age or keyword volume. What buyers are actually paying for.
Insights
Insights
Articles on the decisions domain owners and website owners actually face — what a name is worth, whether to sell or build, and what AI-led discovery changes.
Ten cornerstone articles, written to answer one question each and to be useful without a follow-up. No statistics are quoted anywhere in them, because every figure available in this subject area is either unknowable or rests on a definition its source does not state.
Domain values are subjective and depend upon buyer demand, market conditions, commercial relevance and negotiation. Any valuation or opinion supplied by Ferguson Media Group should not be interpreted as a guaranteed sale price.
Domains
Domains
Should you sell a domain or develop it?
A framework for the decision most domain owners face, including the two answers nobody offers: hold, or let it go.
Domains
How domain name valuation actually works
What a considered valuation is actually made of, why it is expressed as a range, and why the reasoning matters more than the figure.
Domains
What is domain name brokerage?
What a broker does, why anonymity is worth money, and when paying for one is not justified.
Domains
What makes a good domain investment?
The investor's version of the question: what to buy, what to avoid, what it costs to hold, and the risks that are usually left out.
Domains
Why automated domain valuations can be misleading
What appraisal tools measure, what they cannot see, and why an asking price set from one is the most common reason a domain never sells.
Development
Development
Can developing a domain increase its value?
Development changes what a buyer is buying, and therefore how the price is calculated. It can also make a domain harder to sell.
Search & AI
Search & AI
SEO vs LLM optimisation: what is actually changing?
What carries over, what genuinely differs, and why most of the advice being sold as new is not.
Search & AI
What is generative engine optimisation (GEO)?
The term explained plainly, how it relates to AEO and LLM optimisation, and what sits behind it once the labels are removed.
Search & AI
How AI is changing the way websites are discovered
The shift from a list of links to a generated answer, which pages it exposes, and which it makes more valuable.